IN Midtown Manhattan on Thursday, Tupperware will produce a publicity event in which Rick Goings, the kitchenware company’s chief executive, will show Reggie Bush, the New Orleans Saints football player, and Peter Facinelli, the actor who stars in the Showtime series “Nurse Jackie” and in the “Twilight” films, how to prepare a meal using only food, Tupperware products and a microwave oven.
Before the event, called Kitchen Aphrodisiac, press invitations highlighted a recent Harris Survey, which reported that 63 percent of women find it sexy when their partners cook, compared with only 33 percent who found it sexy when the partner paid for dinner.
It would seem that Tupperware is making a typical marketing pitch to men, promising to help them seduce women.
“Not at all,” said Mr. Goings, in an interview last week at the New York City offices of Tupperware’s public relations firm Maloney & Fox, a part of Waggener Edstrom. “Someone said to me years ago, to catch a moose, you have to first catch moose bait. And if you want to target women, the best way is to also go after men.”
