WITH the country in a grim mood about corporate America, Hyatt is adding some humor to its marketing in an effort to get companies to hold meetings again.
In a series of Web videos from the comedy site Funny or Die that begin running Thursday, Hyatt will emphasize what can go wrong when people choose the wrong hotel or meeting planner. (Hint: watch out for rogue mimes.)
During the economic crisis, holding corporate meetings came to be seen as something high-flying and wasteful, like, say, taking private planes or buying naming rights to a stadium.
“Two thousand nine was a tough year economically, and a large part of our business comes from meetings,” said Amy Curtis-McIntyre, senior vice president for marketing at Hyatt.
