Underground Puzzle Leads to Dirty Picture -- And Daffy's Discount Prices

"Daffy's launched an unbranded outdoor campaign in subways last month that drove New Yorkers to Twitter for answers.

Johannes Leonardo was tasked by Daffy's to create a campaign targeting young, trendy adults. The project began with an explicit image of a naked man and woman, combined with a snappy tag line and list of Daffy's reduced prices. This picture was then cut into 40 different puzzle pieces, with each piece becoming an unbranded subway poster located in downtown Manhattan and Brooklyn stations."

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